Address and Salutation Objective: To add a personal touch and to invest the reader in the letter How? Address the letter to a named person if possible. You may find the hiring manager’s name via: The company’s website LinkedIn Calling the company to ask about the hiring manager’s name and contact email. Explain that you’re applying for a position and that you would like to address your cover letter to the appropriate party. How do you address a cover letter if you cannot find the hiring manager’s name? If so, use a generic salutation such as “Dear Hiring Manager.” Avoid using greetings like “To whom it may concern” or “Dear Sir or Madam”. Salutation: A basic cover letter salutation will begin with “Dear” followed by the hiring manager’s name.